A Good Name Is Important

I was listening to a song today in which the singer describes a golden ring sinking in a river. He looks into the river and watches as the ring gets stuck in the "murk" at the bottom.

At that moment, all I could think was how odd it is that "Merck" named themselves "Murk." Didn't the marketing department catch that? You'd think they'd look out for negative homonyms... Another one is the Nissan Murano. I always think "Morono" when I see someone driving one. What kind of name is that?

Can you think of any others?

UPDATE: I just thought of another... The Gap. I only thought of them after reading this disturbing article about 10 year olds in India making their clothes for no pay. Trading Goddess should like that one.